TikTok is removing songs that are licensed by UMG, which is the largest record label in the history of the music industry. This means that a vast number of tracks and sounds will be affected, significantly limiting options for creators on the platform.
If you sign on to TikTok now, you will notice that you can no longer search for popular songs from artists like Ariana Grande, Justin Bieber, Olivia Rodrigo, and more under the "sounds" tab. Not only will users be unable to add these songs to their videos, but past videos featuring UMG-licensed music may also be removed or muted, depending on TikTok's decision.
Furthermore, artists will not be able to post the audio of their UMG-licensed songs on TikTok. The company is determined to protect its copyrights, so any music with a UMG license should be muted.
The complete removal process may take a few days, so TikTokers will gradually see the full effects of these changes.
It's important to understand that music licensing is a complex business, and different artists may have songs under different labels. While UMG tracks will be affected, songs licensed exclusively with other music giants like Warner and Sony-owned labels should not be impacted.
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